Our services.

Consumer Research

At I&S we don't do off-the shelf studies. We tailor-make qualitative projects to meet our clients' precise requirements and objectives and we use the full toolbox of qualitative methodologies and techniques in so doing.

Core areas for I&S qualitative research include:

New Product & Brand Development
Design & Identity Development
Communications Development
Brand Strategy

I&S conduct qualitative studies in UK, Ireland, Europe, North America and further afield.

Specialist Research

As well as conducting research among consumers, I&S explores specialist target markets including:

Ultra high net worth consumers
Employees
Business to business customers
Stakeholders

I&S stakeholder research is conducted with our partners at Radical. Together we have focused on importing the qualitative insight skills and thought processes from consumer research into the field of stakeholder research.

On-Line Research

I&S has joined forces with Market Evolution Ltd., the on-line research company, to marry the best of qualitative insight development to the strengths of on-line research.

One of our major initiatives has been the development of On-line Insight Communities:

Engaged target consumers
Explored as mass communities or smaller collectives even as individuals
Understood both quantitatively and qualitatively - mass behaviours to individual motivations
Communities made real built by people clients' really understand and "know"

Strategy Development

I&S works with brand owners to get inside their brands and understand their real consumer potential. Together with our clients, we develop key strategies for leveraging the potential of brands to deliver commercial value

Brand Proposition Development
Brand Communications
New Product Development