Our people.

Giles Lenton

Giles Lenton started his career in consumer insight in 1980 when he joined CRAM as a Sociology graduate from the London School of Economics. In 1985 he was a founder of Diagnostics where he was Chairman and Joint Managing Director until 2002 when he left to form I&S

Giles lives in Hertfordshire with his wife and two children. In the winter months he is a Rugby Referee for the London Society of Rugby Football Union Referees and in the summer months he is a frustrated fly-fisherman.

Jim Ring

Jim Ring is a researcher, planner and author. His background is in high profile TV and print advertising, including AIDS, Carling and Orange. A former planning director of TBWA and WCRS, he wrote the Financial Times' standard textbook on advertising - Advertising on Trial (1994).

He has also published a number of other books including a biography of Erskine Childers (1996), How the English made the Alps (2000), We come Unseen (2001) and Riviera (2004)

Craig Barnwell

Craig Barnwell is a founder of Market Evolution, the online research and consultancy company with a focus on understanding industry sectors and business challenges from the viewpoint of the customer. Formerly a consultant to Strategy and Marketing Directors of a number of national newspapers, with a background of business to business and consumer research at IFF Research LTD, Craig escaped from a Law degree to enter the more interesting world of the consumer.

Craig enjoys good football, and also avidly supports Coventry City.

"Experience is not what happens to you, its what you do with what happens to you" *****