About us.

I & S - Insight and Strategy - is one of the country's leading qualitative research consultancies.

Founded in 2002 by Giles Lenton, I&S works with blue-chip companies and top brands to maximise their potential.

By getting under the skin of the relationships between consumers and brands,customers and companies, I&S helps its clients transform their offers. It ensures they meet the real needs and values of consumers in highly competitive environments.

Plenty of research agencies do this sort of thing. We believe that three things make us stand out from the crowd:

Relentless curiosity
A treasure trove of experience
A commitment to telling it just like it is

In addition to consumer research, I&S has developed a number of other services for our clients. These include:

On-line quantitative research
Strategy development
Business workshop moderating
Research among specialist groups